And the color of the year is…Ultra Violet
As every year since 2000, the Pantone Color Institute unveils a color of the year. The Institute, which has existed since the 1950s, reveals this color under a specific procedure. It involves a secret meeting of representatives of various countries who are experts in the field of standard colors . After 2 days of presentations and debates, this meeting selects a color of the year that seems to reflect the expectations for the next 12 months.
The color of the year 2018 is, by its official name, the Ultra Violet PANTONE® 18-3838. The press release of the Institute further specifies that this color is associated with ingenuity and creativity. The color comes from shades of blue. It is characterized by the ability to elevate our knowledge and potential.